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Open the sign-up page, enter your first name, last name, email address and a password of at least ten characters, accept the terms and create your account. You can also continue with your Google account. You then receive an email with a six-digit code: enter it to confirm your address.

Check your spam folder first. You can ask for a new code from the confirmation screen. The dashboard stays locked until your address is confirmed.

After signing in, enter the name of your business, its country and its city; the website is optional. Choose your industry and list your services: they are used to suggest suitable keywords. Then add the competitors you want to follow and the keywords your customers type. At the end, the first analysis starts on its own and you arrive on your dashboard.

Every new account gets a 7-day free trial, with no card needed. At the end of the trial, the features are paused until you choose a plan; your data is kept.

A score out of 100 that sums up Google Maps, Google Search, reputation, your Google profile and AI mentions. It is a Locametra indicator, not an official Google score. Components with no data yet are left out of the calculation, not counted as zero.

In the Keywords screen, type a search your customers make, then press Enter. For each keyword, you see your position in the classic results, on Google Maps and in the Local Finder. Click a keyword to see its history.

Automatically every week on Starter, every three days on Growth, every two days on Pro and Agency, and every day on Scale. You can also start a scan yourself with the button at the top of the screen, within your plan's daily limit.

Choose a keyword, the size of the grid and the area, then run the map. Each point is a Google Maps search made from that spot. Green: top three. Yellow: fourth to tenth place. Orange: eleventh to twentieth. Red: not in the first twenty results. The number of maps per month depends on your plan; extra packs of maps can be bought from the Subscription page.

Google results change with the place, the device and the moment. Locametra records a snapshot from defined points; it is not a guaranteed position.

The Competitors screen compares you with the businesses you follow: average Maps position, rating, number of reviews. Click a competitor to see why it ranks ahead of you. Only measured signals are shown; when data is missing, the screen says so.

Locametra asks AI assistants the questions your customers ask and measures the share of answers that mention your business. It is a coverage rate, not a ranking: two answers to the same question can differ.

In Review requests, paste your Google review link and save it. You can then download a poster with a QR code for your counter, or send a request by email, one address per line. Every customer receives the same link. Never offer a reward in exchange for a review.

Our free QR code tool and our blog explain how to get it from your Google profile. Once you have it, paste it in Review requests.

Click the black button in Directories: Locametra looks for your listing in each directory and compares your name, address and phone number with the reference details of your business. The check runs again every week, and you receive an email if something changes. Nothing is changed on the directories.

In Business Profile, click Connect with Google, choose the Google account that manages your listing, accept the access shown by Google, then choose the listing to follow. You then see your completeness score and what is missing. Each correction is made by you, on your Google profile.

No change is made to your listing without your explicit validation. You can disconnect your Google account at any time: access is withdrawn at Google, and the imported data is deleted from Locametra.

Your rating and number of reviews are imported with your listing. Reading the review texts depends on an access that Google opens progressively: when it is not yet available for your account, the Reviews screen says so.

In the Search Console screen, connect your Google account. The access is read-only: queries, pages, clicks, impressions and average position of your website.

The Actions screen gathers what needs doing, in four columns: to do, in progress, check, done. Arrows move a task from one column to the next. Priorities from the dashboard can be added to it, and you can create an action yourself.

In Reports, produce a report for the last 7 or 30 days. It uses the figures already recorded and does not change afterwards. You can send it by email, or turn on automatic weekly or monthly reports with up to five recipients.

In Organization, enter their email address and invite them. Roles: Owner (all rights), Administrator (manages members and all businesses), Editor (changes businesses, keywords and competitors), Viewer (reads without changing).

Yes, in the browser. The Install the app screen explains how to add it to your phone's home screen, and you can turn on notifications.

In Agency, turn on agency mode: your businesses are grouped by client, compared on one page, and your reports carry your colors. Your existing data does not change and you can turn it off.

Yes. With white label turned on, reports (PDF and email) carry your organization's name, your color and your logo, with no mention of Locametra.

Yes. In the client's page, invite a person by email: they only see that client's businesses, read-only (dashboard, positions, competitors, reviews, audit and reports).

Yes, for example app.your-agency.com. Enter it in your agency settings; it is then connected on our side, and you confirm it with the Check button.

From the Subscription page, choose a plan, monthly or yearly. Payment is made on the page of our payment provider, Chariow; Locametra never receives your card or payment details.

No. Payment is prepaid: each payment covers one month or one year. Nothing is charged automatically: to continue after the end date, you renew yourself from the Subscription page. Reminder emails are sent before that date.

Without renewal, new analyses are paused; your data is kept.

The free trial is there to test the service before paying, so a paid period or pack is not refunded, except where the applicable law requires it. If a payment was taken by mistake or twice, write to support@locametra.com: it will be corrected.

From the Account page, at any time. Deletion is immediate and final: your account and the data of organizations where you are the only member are erased.